ISOframe News

ISOframe Light Box Brightens Up Pickering IMS Show Exhibit

Pickering Interfaces, manufacturer of modular signal switching and simulation for use in electronic test and verification, debuted their new 10’ x 20’ Mark Bric Custom ISOframe exhibit complete with a 10’ wide light box at the IEEE MTT International Microwave Symposium (aka IMS) this June in Philadelphia, PA.

IMS is the premier annual international meeting for technologists involved in all aspects of microwave theory and practice. It consists of a full week of events, including technical paper presentations, workshops, and tutorials, as well as numerous social events and networking opportunities. The symposium also hosts a large commercial exhibition.

The customized ISOframe modular exhibit not only featured a 10’ wide light box in its over 20′ back wall, but also an ISObar reception counter, and a custom designed tower equipped with audio visual monitor, shelving, a slat-wall display area and even hidden storage space! Both the Pickering products and the ISOframe display were a success!

Need ideas for your next trade show exhibit? Ask us about light boxes, custom towers and modular back walls by calling 800-742-6275 today!

SnapUp Classic Provides Great Support for Charity Golf Event

Mark Bric Display’s association with professional golf continues. After partnering with the PGA of Sweden we were happy to hear from our Irish distributor, GBM Limerick Ltd. that they recently produced this very attractive SnapUp Classic 4×3 used at the launch of the JP McManus Pro-Am charity event at Adare Manor, County Limerick.

Note the SnapUp Classic standing proudly behind top professional golf legends Padraig Harrington, Paul McGinley, Rory McIlroy and Shane Lowry. This is the second set of graphics used on this SnapUp Classic and, because of Snap Up’s durability, it will no doubt don other beautiful graphics in the future!

Since the JP McManus Pro-Am tournament first teed off almost 30 years ago it has seen professional golfers teaming up with amateurs and stars from other sporting and entertainment fields to raise over EUR 43 million for charity!

The Adare Manor golf course, owned by JP McManus, recently had an impressive redevelopment and will be staging the Irish Open in the coming years as well as bidding to host the Ryder Cup in 2026. For JP McManus only the best will do, which is why he chose a Mark Bric Display exhibit system!

If you have a trade show or special event and need a great backdrop – call us at 800-742-6275 we can suggest a few options…including the SnapUp Classic!

Modular Exhibits Provide Trade Show Display Shape Solutions

Your custom exhibit doesn’t just have to be straight…or curved….it can be both. Unique shapes are no problem for the Mark Bric Display custom modular ISOframe display design team.  Add a plethora of options to make the exhibit fit all of your specific needs. Large audio visual mounts, hidden storage, as well as welcome counters and demo spaces are easy solutions when you choose an ISOframe exhibit from Mark Bric display.

Need more info? Call Mark Bric Display at 800-742-6275


How to Manage Trade Shows Long Distance

In charge of your organization’s trade show logistics?
Read on managing trade show logistics long distance.

What do you do to help manage your shows long distance?  Need extra help w/ I & D and logistic management?

Mark Bric Display offers shipping, storage, maintenance and on-site set up services for our ISOframe exhibits.

Call 800-742-6275 for more details!

Special Exhibit Features Add Curb Appeal

This custom ISOframe trade show exhibit is unique especially because of its recessed wall sections for creatively lit large mounted products. The display boasts a large audio visual screen, concealed storage area, and crisp large format graphics too which also adds to its curb appeal!

What’s your favorite feature of this exhibit?

Need more info? Call 800-742-6275 or contact us here.

Beyond Sign Shop Bread & Butter

In the article “Wide-Format Digital Printers” in the January 2018 Signs of the Times Chris & Kathi Morrison write: “Still the bread and butter income for most commercial shops is from creating signs, banners and graphics with traditional media and standard banner materials, but a prime and appropriate question addresses what new and profitable trends sign makers should consider.” So we often ask what other materials and venues of business should sign shops and other creative agencies pursue.

One of our favorite new materials is fabric. It provides an upscale look, is versatile, and can be used in light boxes, trade show exhibits and even banners.

If you have not yet offered these creative solutions to your clients, you can and should. Need details? Give us a call and we can give you fabric display pricing and specs.

When it comes to additional areas of opportunities, we encourage our resellers at ad agencies and sign shops to look a little deeper than just the one project the client mentions. Look for more opportunities to partner with your clients. Strike up a conversation, give added value advice, share contacts and event opportunities with your clients. Go beyond the “would you like fries with that” principle and move into the realm of team member and valued partner.

Do you have a client that is bringing grommeted banners to hang on their table at an event where they show off their goods and services? Suggest to them that investing in a table top display might work better, bring in more revenue, and add value at other events. Perhaps a series of banner stands would provide a more impressive backdrop while still maintaining ease of transport. Suggestive selling can come naturally.

Heard of a trade show or special event in the community that is industry specific to a current client? Give them a call and see if they’ve considered participating. Let them know you can assist them with a road show displays that is small enough to be transported in their car – heck Mark Bric Display even has some displays that fold down small enough to fit in an airplane overhead luggage compartment!

You can’t neglect the products that provide 80% of your revenue but there is another 20% out there waiting for you to claim by being proactive, and creative with your thinking. Mark Bric’s excellent products are a great tool to start moving beyond your bread and butter revenue.

Free Trade Show Exhibit Planning Guide

New to trade shows and have no idea about all the things that are involved? Check out this trade show exhibit planning guide from Exhibitor Magazine. 
This trade show exhibit planning guide is a great resource and will  get you thinking and asking the right questions about exhibits, logistics and marketing for your trade show event.
When you are ready to start designing your trade show display, give Mark Bric Display a call at 800-742-6275.
We can assist with all display sizes from table-tops and pop-ups for 10’x10’ spaces on up to larger exhibits in which you can park a car, or a street cleaner… literally!

What Goes on in the Warehouse?

We always have something going on in our warehouse!

Check out this custom ISOframe rectangular tower designed for Pickering Interfaces. This custom designed tower is equipped with audio visual mount and keyboard counter, shelving, a slat-wall display area and a locking door to access and efficiently use the tower’s inside space for storage.


We can quickly build one to suit your next trade show needs too! Call 800-742-6275 and get your unique exhibit towers started today!

PS Tune in for our July 10th post and you can see the whole finished exhibit at the show!!!



Networking and seizing sponsorship opportunities at local events and targeted niche groups reap dividends. Early this year in an editorial reference to the annual meeting of the Sustainable Green Printing Partnership, Robin Donovan, Editor in Chief of Signs of the Times wrote, “There weren’t many people at the event, so the connections I made were memorable. And the people in attendance were so passionate…”

Sometimes a few passionate, focused contacts can be more valuable than an overwhelming number of leads from a larger trade show. Of course, while both scenarios add value to your sales & marketing programs, be aware it is a natural tendency to quickly rule out smaller events when you only focus on numbers, mentally calculate cost per lead, and guess at future ROI based on attendance volume alone. Stop and reconsider.

Before you write off that local Chamber of Commerce breakfast meeting, or the community of XYZ enthusiasts, consider that your genuine presence at an event where folks are united in cause and passion gives you an “instant in”. Contacts turn to clients more often when interests are shared and the numbers are small enough for you to actually follow through,  reach out, talk and meet needs. Investigate your niche markets. Select annual meetings and regional events that will give you that “instant in”. Consider being a small event, annual, or monthly meeting sponsor; get your name in front of folks without all the noise of larger events.  Pull out your calendar and start scheduling!

Need help with smaller scale branding and promotional message signage? Mark Bric Display can help with small footprint marketing items such as retractable banner stands, flags, compact welcome centers or coffee station counters, as well as free standing signage. Talk to us about your local and small venue marketing needs; call Mark Bric Display at 800-742-6275.

Remember, sometimes thinking big…means thinking small.

More promotional item ideas at